An explainer video for SaaS companies is one of the highest-converting assets you can put on a landing page. Software is abstract, and buyers rarely read long feature lists — but they will watch a 60-second video that shows exactly how your product solves their problem. This guide covers what a SaaS explainer video is, the types that work, the production process, realistic costs, and how to get one made.
At Smaas Media, we produce explainer and product videos for tech and SaaS brands — including a Salesforce product video that turned a complex solution into a simple, engaging story. Here is everything you need to know before commissioning one.
What Is a SaaS Explainer Video?
A SaaS explainer video is a short marketing video — usually 30 to 90 seconds — that shows how a software product works, why it matters, and how it solves a specific problem. It typically combines a clear script, motion graphics or a UI walkthrough, voiceover, and a strong call to action. The goal is to move a visitor from confusion to “I get it, let me try this.”
Why SaaS Companies Need Explainer Videos
SaaS buyers are busy and skeptical. A well-made explainer video reduces the effort needed to understand your product, which lifts conversions on landing pages, in ad campaigns, and inside sales decks. Video also keeps visitors on the page longer, communicates complex workflows faster than text, and gives your sales team a consistent way to explain the product at scale.
Types of SaaS Explainer Videos
Animated concept videos
Best for pre-launch products or highly abstract software. These use metaphors and motion graphics to explain the “why” rather than showing the actual interface.
UI and product walkthroughs
These focus on the “how” by recording the real dashboard, so prospects see exactly how seamless the experience is. Ideal for products with a strong, polished interface.
AI and automation demos
Increasingly popular for highlighting generative features, integrations, and time-saving automation. These blend UI capture with motion graphics to make invisible processes visible.
The SaaS Explainer Video Production Process
- Discovery and strategy: We define the audience, the core problem, and the single most important message.
- Scriptwriting: A tight script that hooks in the first 5–10 seconds and focuses on benefits, not just features.
- Storyboard and style: Visual direction, so you know exactly what the video will look and feel like.
- Voiceover and design: Professional VO plus motion graphics or UI capture.
- Animation and editing: Bringing it all together with pacing built for retention.
- Revisions and delivery: Final files optimised for your website, ads, and social platforms.
How Much Does a SaaS Explainer Video Cost?
Pricing depends on length, animation complexity, and production quality. As a rough guide, simpler motion-graphic explainers sit at the lower end, while custom-animated, character-driven, or multi-scene videos cost more. Rather than chasing the cheapest freelancer, focus on studios that understand SaaS positioning — a clear script and strong strategy matter far more than flashy visuals alone.
For a detailed breakdown of video pricing in the Indian market, see our guide on brand video production cost in India.
Best Practices for a High-Converting SaaS Explainer Video
- Keep it under 90 seconds — ideally around 60.
- Hook the viewer in the first 5–10 seconds by naming the problem.
- Focus on benefits and outcomes, not technical specifications.
- Use one clear call to action, such as “start a free trial” or “book a demo.”
- Match the tone and visuals to your brand and target buyer.
Frequently Asked Questions
How long should a SaaS explainer video be?
For landing pages and ads, 30 to 90 seconds works best. Longer, in-depth product demos can run several minutes but are better suited to sales calls and onboarding.
Should a SaaS explainer video be animated or a screen recording?
Animation is great for abstract or pre-launch products, while UI walkthroughs shine when your interface is polished. Many of the best videos blend both.
How long does production take?
A typical SaaS explainer video takes three to six weeks from kickoff to final delivery, depending on complexity and revision rounds.
Get a SaaS Explainer Video That Converts
A great explainer video for SaaS companies turns a complex product into a simple, compelling story that drives sign-ups. If you want a video built around clear strategy and strong storytelling, Smaas Media can take your SaaS product from script to final cut. Book a call with us to get started.